Portrait of Caitlin “Goose” Marsh

“Goose” — the nickname her papa gave her as “a bald-headed baby with a goose neck.” It stuck. She’s grown into it; the name never left.

Meet Caitlin

Rooted in Johnston County

Raised here since she was nine. Descended from generations of Bladen County farmers. A mother of three who came home for good — and a nonpartisan candidate for the Soil & Water Conservation District Board of Supervisors.

Around Johnston County, most people don’t call her Caitlin — they call her Goose. Her papa gave her the nickname when she was a baby, and like everything else her family planted in her, it took root and stayed.

Raised here

Caitlin moved to Johnston County when she was nine and spent her most formative years here — South Smithfield Elementary, McGee’s Crossroads Elementary, Crossroads Middle School, and a tenure at Cleveland High School. After a brief move to Wake County in 2019, she came home in 2023 to raise her three children in the county she has always considered home.

Generations in the ground

What fewer neighbors know is how deep her farming roots actually run. Caitlin comes from generations of farmers in Bladen County, where her family still owns 400 acres of undeveloped land, passed down generation to generation. She is the first in that long line who hasn’t had to work the land to survive — and she grew up working it anyway, spending her summers there, learning.

Her grandfather, a preacher, handed down more than a work ethic. He passed on a generational understanding of what respectful land ownership is: protecting it.

Granny’s garden

At fourteen, Caitlin went to live with him for a time to help care for her granny through her decline with dementia. Together they grew watermelon, sweet potatoes, and peanuts — and the garden became something granny could still root into as so much else faded. Caitlin learned more about soil health in those rows than any classroom ever taught her. She’ll also admit that the first time they pulled peanuts, she went looking for them on a bush — “not my brightest moment.”

Those years are the stake she brings to this race. It was never really about the peanuts — it’s about making sure our farmland, and our community, hold those lessons for generations to come.

Why Soil & Water

Caitlin looked at this campaign differently from the start, because this is what her passion actually looks like. During her run for the North Carolina Senate, extensive research into infrastructure, development, agriculture, and environmental policy left her passionate about protecting one of our most valuable resources — clean water — and the fertile farmland that depends on it. Watching rapid growth and urbanization strain the county she loves settled the question of what to do about it.

She has built a practical, multi-step approach that uses the resources the district already has in ways that look outside the box — because protecting what we value most sometimes means learning to play the game as well as the people reshaping the landscape do. And she frames the choice plainly: what’s the greater risk — staying the course that got us here, or trying something new before we’re too far gone?

  • Home Johnston County, N.C. — here since she was nine, and back for good since 2023
  • Farm heritage Generations of Bladen County farmers — 400 acres of family land, still passed down, still undeveloped
  • Education South Smithfield Elementary → McGee's Crossroads Elementary → Crossroads Middle → Cleveland High School
  • Family Mother of three
  • Experience Founder of Marsh Strategic Consulting LLC (opens in new tab) · former North Carolina State Senate candidate
  • Ag education Former FFA and 4-H member

“No air, no water, no soil — no food, no farms, no future. We don’t get to lose what we live on.”

— Caitlin “Goose” Marsh
Caitlin with a young child in a sunlit atrium
Back home in Johnston County — raising a family in the community she's always called home.

She did the homework

Twenty years, same county

Before asking for a single vote, Caitlin went into the USDA Census of Agriculture and pulled Johnston County’s numbers — 2002, then 2022. Twenty years apart. Same ground. Here is what changed.

−10,809 acres Land in farms 194,090 acres in 2002 → 183,281 in 2022
−66% Cotton harvested 18,538 acres in 2002 → 6,250 in 2022
+16% Sweet potatoes 8,337 acres → 9,700 — a top-five sweet potato county in N.C.
Withheld Peanuts USDA now suppresses the county’s number — too few growers are left to publish it

“If what we grow has changed, what has happened to the soil growing it?”

Soil is not dirt — it’s a living ecosystem. We measure our yields and our acres every single year; we don’t measure the living system underneath them with anything close to the same rigor. That’s the gap Caitlin wants to close:

Measure it

Build a real baseline of soil-health data across Johnston County, so decisions rest on evidence instead of assumption.

Understand it

Put that information in farmers’ hands in a form they can actually use — and be honest about what we don’t know yet.

Protect it

Use the tools the district already has — cost-share programs like CCAP, AgWRAP, and CREP, plus voluntary preservation. Incentives and easements, never mandates.

Teach it

Keep reaching thousands of Johnston County students through Envirothon, the mobile soils classroom, and school visits. Those kids inherit this ground.

Source: USDA National Agricultural Statistics Service, Census of Agriculture — 2002 and 2022, Johnston County, N.C. · See the full plan →

“I am a fighter. I grew up a fighter. And I don’t intend to back down when the place I love — my home, Johnston County — is at risk.”

— Caitlin “Goose” Marsh

Johnston County farms bring in roughly $257 million a year across eleven towns. North Carolina started the nation’s first conservation district in 1937, after the Dust Bowl — because soil is not something you get back once it’s gone.